Writing with emotional intelligence
Writing and communication strategy for health and health technology
Services
Writing services
My writing is thoughtfully crafted with thorough attention to detail.
Creative ideas
I can be your partner in brand planning and messaging development by pitching creative ideas, sharing my knowledge and insights about the market, and thinking critically about the market research data and proposed strategy.
Assistance with navigating the Canadian advertising rules
I have spent years developing expertise working with the Pharmaceutical Advertising Advisory Board (PAAB). Get Global tactics approved faster and plan localized tactics with more confidence. If you’re submitting to Ad Standards, consult an experienced subject matter expert, especially for marketing medical devices and over-the-counter health products — just because it does not go to the PAAB does not mean it is simple!
Writing with emotional intelligence
While there are no trainings or official qualifications for this kind of thing, I believe I bring a certain level of awareness to my work, due to the following:
2 years of Toastmasters
regularly seeking new training, such as AMWA’s course on writing for equity and inclusion (using inclusive language for writing about topics such as race and ethnicity, sex and gender, sexual orientation, and disability)
volunteering at Homewood Health, a hospital that is a leader in Canada for providing mental health and addiction care
learning and practicing self-awareness
over 3,000 hours of meditation recorded on Headspace
90 books on Blinkist, covering powerful ideas about the psychology of habits, mindsets, and emotions
Several books read cover to cover, on topics such as writing, business, personal change, negotiation, and (importantly) fiction and storytelling
Testimonials
“I have had the pleasure of working with Justine for several years and consider her to be a very accomplished writer. Her work is always on topic and in line with the briefing provided, whether she is addressing Guidelines for physician usage, developing patient-oriented materials or summarizing a key conference for the public. Justine is a professional who is knowledgeable in key therapeutic areas and clearly understands the science when developing medical content. Feedback from colleagues regarding her work has always been excellent. I enjoy working with Justine and highly recommend her writing expertise to all.”
— Jadzia Ronald, Account Director, Elsevier Canada and PMCQ Director, Pharmaceutical Marketing Club of Quebec
“Working with Justine is a pleasure. She’s equally adept at heavy science and creative writing and always delivers quality work on time. When I work with Justine, I know I will get something that I’m proud to show to my client.”
— Mike Spelay, Associate Creative Director, bMod Communications
